The first nation-sized game powered by pleyr-x
The Recycling Games show what happens when an entire country is invited to play for something bigger.
Australia's largest consumer behaviour experiment.
Focused on behaviour change with the container deposit scheme, The Recycling Games are designed to test how quickly participation can scale when doing good becomes fun, rewarding and measurable — and when the system is built around excitement rather than obligation.
Massive prize pools
Real money, real prizes — incentives big enough to change behaviour nationally.
National participation
An entire country invited to play together, compete, collaborate and win.
Community contribution
Local communities benefit directly as engagement scales across the nation.
Environmental outcomes
Better recycling driven by excitement, reward and competition — not obligation.
Emotional belonging
National pride and shared purpose that makes participation deeply meaningful.
Speed of behaviour change
Testing how fast participation scales when doing good becomes genuinely exciting.
Why recycling is the opening move
- Standard container schemes plateau below full participation
- The persistent non-participating segment is large and moveable
- Behaviour change accelerates when reward, convenience and excitement combine
- National-scale competition creates social proof and momentum
- Prize-led systems drive repeat behaviour, not just one-off action
The opening move, not the whole board.
The launchpad for broader expansion into shopping, learning, surveys, discovery and everyday brand engagement.
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