Meet benji

Your AI wingman for playing life better

benji is the most advanced and humanised AI companion in the world for consumer behaviour — built to make the platform feel personal, alive and deeply motivating.

benji=Bringing Excitement, Not Just Incentives

He is not a faceless assistant. He is the player companion who helps people move through life with more clarity, more opportunity and more reward.

Conversational guidance

Natural, energising interactions that feel human — not like a chatbot or a manual.

Human-centred coaching

Emotionally aware support. benji reads where you're at and responds to it.

Personalised pathways

Routes tailored to your individual intent, goals and behaviour patterns.

Momentum building

Encouragement and clarity that keeps players progressing, not plateauing.

Behaviour understanding

Learning from player intent and verified behaviour for smarter, more relevant guidance.

Real-time relevance

Surfacing the right opportunity at exactly the right moment — not when it's too late.

benji

Online · Always on your side

AI · pleyr-x

You're 3 actions away from your next prize draw. Let's make it happen.
What do I need to do?
Quick one: scan your Woolworths receipt from today — that's action 1. Then there's a brand survey from Coles that takes 2 minutes and pays 200 pts.
If you do both today, you'll hit Gold tier before Sunday. Prize pool unlocks Monday.
Let's go
Ask benji anything…