Why just live lifewhen you can play it
pleyr-x turns everyday consumer behaviour into play, rewards, progress and opportunity.
Guided by benji · Starting with The Recycling Games
The game layer for real life
pleyr-x transforms everyday actions into something far more exciting.
This is where everyday life starts playing back.
Community boost!
more exciting
● standby
more social
● standby
more visible
Live leaderboard #4
Priya · Melbourne
more rewarding
● standby
more meaningful
● standby
worth doing again
● standby
pleyr-x is built around the actions people already take every day.
Pay
Every real-world purchase, tap and transaction becomes a move in the game. Everyday spending unlocks points, rewards and progress.
+80 pts
Coles · 8s ago
Learn
Content, discovery, guided experiences and education become valuable currency. The more you explore, the more you unlock and earn.
6 days
On fire!
Engage
Brand interactions, surveys, offers and community participation all feed the engine and multiply your rewards with every action.
+4× boost
Hot streak!
The more you do, the more value you create.
When play leads,
behaviour follows
People respond to excitement. They return for momentum. They stay for progress, belonging and the chance to win.
This is how behaviour upgrades from passive to active — and from one-off to repeat.
Live Leaderboard
Points updating every second
Sarah M.
↑13,426
pts
James K.
↑13,218
pts
Liam H.
↑13,061
pts
Priya L.
13,046
pts
Tom W.
↑12,970
pts
12,847 players currently active
94%
Repeat participation rate
Up 4% this week
7×
More action than static rewards
Behaviour driven
3.2×
Longer session time
Deep engagement
∞
The participation loop
Self-reinforcing
Behaviour, upgraded.
From passive to active. From one-off to repeat.
47 new 7-day streaks today
Momentum building
$284,821
prize pool & growing
∞
Bringing Excitement,
Not Just Incentives
benji is the emotionally intelligent companion, guide, coach and playmaker inside pleyr-x. Not a chatbot — a wingman.
He finds your rewards, tracks your momentum, saves your streaks and makes every move feel like a win.
=Bringing Excitement, Not Just Incentives
Conversational guide
Talks to you like a person, not a platform.
Emotionally intelligent
Reads where you're at and responds accordingly.
Personal pathways
Finds the right opportunity for you, right now.
+500 pts
Leaderboard jump
Silver → Gold
60 pts away!
14-day streak
Top 3% of players
Streak + brand challenge
1,240 pts
Balance
A loop designed to keep life rewarding
Every action feeds the next. Every reward multiplies the next. The engine never stops.
Action
You do something real
↓Validation
pleyr-x verifies it
↓Reward
Value is created
↓Excitement
It feels amazing
↓Repeat
You come back
↓Scale
System grows stronger
↓Bigger Wins
Prizes multiply
↓This is a perpetual participation engine.
More action → more value → more incentives → more behaviour. Forever.
Starting with The Recycling Games
The first major public rollout of pleyr-x. Bringing the platform to life through one of the biggest behaviour-change opportunities in the country.
This is where pleyr-x proves what happens when millions of people are invited to do good, play together and win big.
1 Container = 10 Points
Australia's consumer behaviour experiment. Can this reach the 85% legislated return targets?
Massive prize pools
Real money on the table
National scale
Millions of players, one game
Environmental impact
Good behaviour, made exciting
Community wins
Local benefit at scale
Riley T. · Fremantle
Scanned cardboard box
Jordan P. · Fitzroy
Scanned plastic 2L
Sam K. · Fortitude Valley
Scanned aluminium can
Opening move
The first of many behaviour-change platforms powered by pleyr-x
Shop. Earn. Build the prize pool.
Shop hundreds of major brands through pleyr-x. Every purchase pays a commission that feeds the shared prize pool — and earns you points to climb, level up and win.
Multi-million dollar prizes.
Every. Single. Week.
The more you play, the more the pool grows. Every action is a shot at life-changing money.
weekly incentive pool
$10,000,000annual incentive pool
$520,000,071Weekly draw closes in
05
days
16
hrs
12
min
28
sec
Prize Structure
How to Earn Points
1st Place
$500,000
1 winner
2nd Place
$250,000
1 winner
3rd–10th
$100,000
8 winners
Top 100
$10,000
90 winners
Top 1000
$1,000
900 winners
All players
Bonus XP
Everyone
Return a 10¢ beverage container
+10 pointsScan any receipt
+100 pointsComplete a survey
+100 points7-day streak bonus
+50 pointsComplete brand challenge
+100 pointsCommunity mission win
+500 pointsPlatinum tier holder
+2× pointsTotal points this week
284,764& increasing every second
Recent Winners
Every action earns points. Every point is a shot at millions.
Built for far more than one behaviour
The Recycling Games are the opening move. pleyr-x expands across every dimension of everyday life.
11
behaviour domains
∞
possible combinations
1
platform to rule them all
Shopping
Every purchase becomes a move
Learning
Knowledge earns real rewards
Surveys
Opinions that pay back
Discovery
Explore and unlock
Retail
In-store is in the game
Brand Engagement
Interactions that pay
Offers
Deals become gameplay
Feedback
Your voice is valuable
Loyalty
Repeat wins multiply
Community
Together beats alone
Cause-Led
Good deeds rewarded
And much more
Every behaviour. Everywhere.
If it can be played, it can be multiplied.
Where behaviour becomes the asset
Last era
Impressions
Next era
Participation
284,723
actions
Value created today
91,206
verified
Behaviour moments
47,835
cycles
Economic loops run
Paying for attention
Activating real behaviour
→ 94% repeat rate
10×
more effective
Passive audiences
Active players
→ Every scan counts
∞
compounding
Empty visibility
Measurable participation
→ Purchase verified
2×
data captured
Static loyalty
Living ecosystems
→ Action → reward
Go
launch ready
Participation creates value
Before, during and after every transaction
Behaviour becomes more valuable because it becomes playable.
Play your role in the future
Life is better when it plays back
Get rewarded for what you already do. Unlock more through Pay, Learn and Engage. Play for prizes, status and upside.
94%
repeat rate
7×
more action
Gold tier unlocked!
Jordan · Melbourne · 8s ago
Stop renting attention
Turn participation into measurable value. Campaigns become playable. Incentives drive real, repeatable action.
10×
vs impressions
∞
data captured
Woolies: 3,200 engaged
Offer campaign · live
Build programmes people want to join
Governments, retailers, charities and media organisations can all launch participation-led programmes at scale.
National
scale ready
Live
data proven
Govt. pilot: 3 cities
Behaviour change · live
Every action earns. Every day.
284,742
actions today
91,207
rewards unlocked
12,847
active players